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LocationLondon, United Kingdom
Macro ExpertRichard Shotton

Specialises in applying behavioural science to solve marketing challenges

Richard Shotton is an author, consultant, conference speaker, and trainer who specialises in behavioural science and marketing. He began his career 21 years ago before setting up his own company, Astroten, which works with clients including Google, Facebook, the AA, BrewDog, and Fever-Tree. Richard is the author of The Choice Factory, which explains how behavioural science can solve business challenges. The Choice Factory was a #1 Amazon bestseller and is available in 12 languages. In 2021 Richard became an honorary lifetime fellow of the Institute of Practitioners in Advertising and an associate of the Moller Institute, Churchill College, Cambridge University.
Recent workThe Choice Factory
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