You choose! The science of delegation
©Igor Starkov (2018)
REPORT
28 Mar 2018
You choose! The science of delegation

From picking a holiday spot to settling on a new pair of shoes, nearly half of Britons avoid making choices in the hope that someone else will do it for them. Canvas8 spoke to Mary Steffel, an assistant professor at Northeastern University, to learn why we sometimes outsource difficult decisions.

Mary Steffel

Mary Steffel is an assistant professor of marketing at Northeastern University and co-author of ‘Delegating Decisions: Recruiting Others to Make Difficult Choices’. Her research explores consumer behaviour, social psychology, and judgement and decision-making.

Mary Steffel

Mary Steffel is an assistant professor of marketing at Northeastern University and co-author of ‘Delegating Decisions: Recruiting Others to Make Difficult Choices’. Her research explores consumer behaviour, social psychology, and judgement and decision-making.

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