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  • Can a social network ever be truly ethical?
  • Can a social network ever be truly ethical?
    Sebastiaan Ter Burg, Creative Commons (2017) ©
CASE STUDY

Vero: ad-free social media that puts privacy first

Privacy concerns and ad-dominated feeds have mainstream social networks like Facebook, Twitter and Instagram facing a ‘trust crisis’. Subscription-based platform Vero offers an alternative with the promise of transparency and control – but is it so different from established industry giants?

Location Global

Scope
With Facebook and Twitter facing a ‘trust crisis’, Vero offers an alternative – and supposedly more ethical – social media platform. Understanding privacy concerns and playing to mixed feelings about targeted advertising, it provides a secure channel that makes money through subscription fees. And while other platforms require users to provide personal information to create an account, Vero lets people sign up all but anonymously, aiming to encourage unfiltered sharing. [1] But is it truly more ethical than other social networks?

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