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  • How has tennis courted women as players and viewers?
  • How has tennis courted women as players and viewers?
    Marianne Bevis, Creative Commons (2016) ©

Why tennis is the most empowering female sport

Women’s tennis is the most high-profile female sport in the world, with pro players earning more prize money and media attention than other female athletes. But what makes tennis so different from soccer or basketball for women? And how can other sports expand their appeal?

Location Global

While women play and excel in the same sports as men, they often receive less attention from audiences and official organisations. For instance, the inaugural FIFA World Cup for men took place in 1930, but the first equivalent tournament for women was only established in 1991. Tennis, however, is an outlier, with Wimbledon, the French Open, and the US Open all having launched women’s tournaments within five to seven years of their first male competitions. And when the Battle of the Sexes took place in 1973 – a match that saw then-Wimbledon women’s champion Billie Jean King defeat former ...



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