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  • Banks that blend into the background
  • Banks that blend into the background
    Igor Ovsyannykov (2016) ©
CASE STUDY

Fino: unintimidating finance for India’s unbanked

Setting up banks in India’s slums and villages might, in theory, give people more access to financial services, but showing up isn’t always enough. Aiming to make finance novices comfortable, Fino is opening branches that look shabby enough to blend into the background of these communities.

Location India

Scope
Shobha, a 40-something housemaid who works in Mumbai and comes from a small village a few hours outside the city, has never had a bank account. "I only make a little money," she says. "When I do manage to save something, I keep it in cash. That's easier for me.” [1] She is part of the 19% of Indians who are unbanked, lacking access to basic financial services that could help manage her money. [2] But upstart bank Fino is looking to solve this problem.

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