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  • There's no place for cynicism or criticism
  • There's no place for cynicism or criticism
    Yelp Inc., Creative Commons (2015) ©
CASE STUDY

Wholesome Memes: sharing love and sincerity online

Wholesome Memes don't aim to deride, discourage or disrespect, instead they’re about celebrating love, friendships and life itself. Memes used to be pithy or cynical reactions to cultural events, but now subreddits like /r/wholesomememes are using the format to spread a little positivity.

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