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  • Brands are reclaiming hotlines to advertise
  • Brands are reclaiming hotlines to advertise
    Qwedgeonline (2016) ©
CASE STUDY

Hotlines: the revival of phone line marketing

Remember when we made telephone calls instead of instant messages? Drake’s ‘Hotline Bling’ reflects a growing trend in music, film and PR to revive the old-fashioned hotline as a fun, viral marketing tool. But what’s the appeal in a slow telephone service when it’s quicker to send a DM?

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