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  • Nothing can express sadness quite like Kim’s cry face
  • Nothing can express sadness quite like Kim’s cry face
    The Heart Truth, Creative Commons (2010) ©
CASE STUDY

Kimoji: the sticker economy comes to the West

Emojis may be everywhere in digital communications, but next to stickers, they’re starting to look dull and dated. Brands and celebrities, including Kim Kardashian West, are cashing in on the craze with their own sticker apps, simultaneously embedding themselves in people’s mobile lives.

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