Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Did you hear Hillary’s latest podcast?
  • Did you hear Hillary’s latest podcast?
    Gage Skidmore, Creative Commons (2016) ©
CASE STUDY

Hillary 2016: a political campaign that comes to you

In the US, there’s a huge gap between the number of eligible voters and those that actually make themselves heard on election day; around 93 million Americans didn’t cast their ballot in 2012. How has Hillary Clinton’s campaign harnessed digital platforms to engage people and get out the vote?

Location United States

Scope
As the US presidential election approaches its end, one of two seismic shifts in the global political climate is about to manifest. Some of the greatest concerns of both the Democratic and Republican candidates will surely be to do with cementing details of policy, and of releasing – and maybe suppressing – appropriate information to the media. But there’s one worry that will plague them more than most – the dilemma of voter turnout.

In the US, there’s a huge gap between the number of citizens eligible to vote and those that routinely exercise that right. Obama may have ...

Canvas8

Related

  • Article image What do Americans look for in a political leader?

    As Americans prepare to elect a new president, what qualities are they looking for in their future leader? What values do they idealise, and what traits are non-negotiable? Canvas8 sat down with 20 men and women from across the US to find out what they think makes prime presidential material.

  • Hillary Clinton has launched a podcast Hillary Clinton has launched a podcast

    When President Obama was a guest on Marc Maron’s WTF podcast in 2015, the episode was downloaded a record 900,000 times in 36 hours. Now, Hillary Clinton is looking to get in on the action by launching her own podcast called With Her, which she'll co-host with journalist Max Linsky.

  • Article image Test Drive Canada: tapping into America’s anxieties

    As many as 28% of Americans would consider moving to Canada rather than remain a US citizen under the dictate of Donald Trump. Air Canada has pounced on this opportunity to sell flights to America’s northern neighbour. But should brands really delve into political discussions?

  • Article image A cultural snapshot of the United States

    How are citizen journalists challenging traditional media? Why are grandparents becoming a more important part of the family? And why are students under more pressure than ever? This Cultural Snapshot uses local statistics and case studies to explore the behavioural norms shared by Americans in 2016.