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  • Did you hear Hillary’s latest podcast?
  • Did you hear Hillary’s latest podcast?
    Gage Skidmore, Creative Commons (2016) ©
CASE STUDY

Hillary 2016: a political campaign that comes to you

In the US, there’s a huge gap between the number of eligible voters and those that actually make themselves heard on election day; around 93 million Americans didn’t cast their ballot in 2012. How has Hillary Clinton’s campaign harnessed digital platforms to engage people and get out the vote?