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  • Coconut oil is no longer just for vegans
  • Coconut oil is no longer just for vegans
    Yelp Inc, Creative Commons (2015) ©
CASE STUDY

Coconut oil: the natural, time-saving beauty tool

Coconut oil is currently one of most fetishised natural items. Boasting antioxidant, antibacterial and antiviral properties, people are pulling their jars out for everything from teeth whitening to healing infections. How has this fatty oil come to be seen as a multipurpose beauty and health booster?

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Coconut oil is currently one of most fetishised natural items, with people pulling their jars out for everything from whitening their teeth to healing infections. Once regarded as an unhealthy fat, its new reputation as a multitasking miracle product has formed from beauty and wellness bloggers sharing its many uses, as well as celebrities like Gwyneth Paltrow and Miranda Kerr revealing it as part of their diets and beauty routines. [1] The word has spread like wildfire; coconut oil now accounts for £14 million in sales at UK supermarkets, representing a 112% increase from 2015. [2] ...

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