With over 222,000 Twitter followers and a site that attracts 6.5 million visitors per month, Susan Miller is the world’s most sought after astrologer. Her devotees plan their lives around her horoscope charts, from cancelling meetings to moving surgeries. But what’s got people looking to the stars?

As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like lion’s mane and astragalus. What’s behind the natural and alternative health boom?

What would a painting by a celebrated artist smell, sound or taste like? For too long, museums were strictly ‘look and don’t touch’, but curators are now putting visitors’ senses and emotions at the heart of their exhibitions – all while providing a slick backdrop for an Instagram update.

Virtual reality is set to become a $1 billion (£710 million) industry by the end of 2016, so it’s understandably an appealing platform for marketers. But with a new study suggesting that 34% of Brits don't care about the tech, where should brands invest for the best return?

Airbnb has shaken up the hotel industry, leaving major chains like Marriott and Hilton scrambling to figure out exactly what Gen Yers want while on their travels. London’s Cheval Residences is now aiming to reach these consumers by using technology to give them access to their favourite brands.

Arriving in a new city can sometimes be overwhelming. But HotelTonight has launched an in-app human concierge to combat this. Aces is a chat-based service that aims to answer all travelling woes, from where best to begin sightseeing to requests for extra toothpaste.

From doping to corruption to homophobia, competitive sport has never faced so many controversies. Consequently, some people are seeking new games without the scandalous baggage. Can Quidditch, with its mixed gender teams and a family-friendly rulebook, become a new fan favourite?

Whether they’re skateboarding through streets or surfing in the sky, nowhere is out of reach for extreme sports enthusiasts. One of the latest sports that’s soaring in popularity is Ultimate Frisbee. Will our appetite for extreme experiences make it a battleground for branded associations?