Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Using conversations to inspire vacations
  • Using conversations to inspire vacations
    Familjen Helsingborg, Creative Commons (2015) ©
CASE STUDY

The Swedish Number: speaking with random Swedes

“Hello? Sweden here.” The Sweden Number, created by Ingo Stockholm, allowed foreigners to chat with a random Swede about any subject. Its authentic representation of the nation’s diverse voices saw it pick up the 2016 Direct Lions Grand Prix, showcasing the power of the local touch in tourism.