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  • Using bolder brows to make big bucks
  • Using bolder brows to make big bucks
    Yomo 13, Creative Commons (2012) ©
CASE STUDY

Poni: preening perfect brows for the Insta generation

Beauty is in the eye of the Instagram follower. A new wave of social media-savvy start-ups are making their mark in the Australian market, and Poni Cosmetics is leading the way. How has the e-tailer used social know-how and an obsession with brows to stand out in this competitive space?