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  • Is there safety in segregated transport?
  • Is there safety in segregated transport?
    Uber (2016) ©
CASE STUDY

SafeHer: making ride-sharing safer for women

Getting home at night as a woman can be a headache-inducing exercise in risk assessment. Public transport is gropey, ride-sharing can feel dicey, and proper taxis can empty your bank account. Can SafeHer’s promise a female-friendly alternative to Uber give women peace of mind?

Location United States

Scope
As an Uber driver working 17 hour days, Michael Pelletz had driven over 850 journeys and always felt safe. That changed one night when a passenger became aggressive in the early hours of the morning, changing his perspective on his daughter's safety in ride-sharing cars. He realised that experiences like those were also the reason his wife was so nervous about becoming an Uber driver. [1]

From this incident, the idea for ride-sharing app SafeHer was born. With a mission to “give the most secure and fun rideshare experience in the industry,” Pelletz is hoping to ...

Canvas8

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