Just 19% of Brits are planning on packing their suitcases and heading abroad for two weeks in 2015, yet almost half have booked four short trips scattered throughout the year. Why are people ditching the two-week trip of sun, sea and sand in favour of staycations and city breaks?

After a bumpy ride through the recession, the theme park industry has picked up speed. With competition from the home as the centre of the personal entertainment world, theme parks are innovating their way into a multi-sensory shared experience that’s unique to the parks themselves.

Disney parks are known for making children’s dreams a reality, not for fulfilling climate scientists’ fantasies. But that’s about to change as the iconic brand branches out with Villages Nature. Set to launch in 2016, can a theme park pave the way for a host of new sustainability-focused getaways?

Storytelling has become a guiding principle for great marketing, letting companies neatly fit into consumers’ lives. But with one well-timed ad capable of changing someone’s shopping habits for years, how can brands address our milestone moments without seeming opportunistic?

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

Many sweet-toothed shoppers can’t keep their hands off the candy. But while some of us stick to the timeless classics like gummy bears or gobstoppers, others are looking to take their taste buds on an adventure, fuelling all kinds of innovation in the world of confectionery.

Summer camp is a quintessentially American experience, forging memories of paddling canoes, swimming in lakes and endless campfires for those that went. Camp No Counselors is bringing back that summer feeling by letting adults overrun kids’ retreats, but what’s driving grown-ups back to camp?

When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?