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  • There’s a newcomer among the freesheets and daily rags
  • There’s a newcomer among the freesheets and daily rags
    Garry Knight, Creative Commons (2013) ©
CASE STUDY

The New Day: updating the tabloid for the digital age

Media pundits have been calling print a dead format for years. So why has Trinity Mirror decided to launch a newspaper without a website? The New Day combines the best of online and offline worlds, catering to readers who are tired of biased, negative news. But will going against the grain pay off?