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  • What makes high impact fitness fun?
  • What makes high impact fitness fun?
    Orangetheory Fitness (2016) ©
CASE STUDY

Orangetheory Fitness: get toned with big data

Boutique fitness studio Orangetheory aims to help gym-goers lose weight, get toned, and reach their fitness goals in the least amount of time through the use of heart rate data. Why is high intensity interval training so hot right now? And can competition make working out more enjoyable?

Location United States

Scope
Orangetheory Fitness is a boutique fitness chain in which participants engage in hour-long classes, incorporating short bursts of cardiovascular and strength work. Sessions are based on the physiological theory that high intensity interval training (HIIT) burns more calories than other forms of exercise for up to 36 hours after the workout has ended.

Class attendees wear heart rate monitors which track and beam their performance stats on to screens where they’re bucketed into five different zones. The goal is to spend between 12 and 20 minutes in the ‘orange zone’, which signifies training at around 85% of one’s ...

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