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  • What makes high impact fitness fun?
  • What makes high impact fitness fun?
    Orangetheory Fitness (2016) ©
CASE STUDY

Orangetheory Fitness: get toned with big data

Boutique fitness studio Orangetheory aims to help gym-goers lose weight, get toned, and reach their fitness goals in the least amount of time through the use of heart rate data. Why is high intensity interval training so hot right now? And can competition make working out more enjoyable?