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  • What lengths would you go to for a new smartphone?
  • What lengths would you go to for a new smartphone?
    Re:publica, Creative Commons (2014) ©
REPORT

Why people secretly break their own stuff

One guy microwaves his phone instead of a burrito. Another accidentally drops it in a drink. So goes one of Virgin Mobile's 'Happy Accidents' adverts, which have been watched by millions since they first aired in 2013. It's no joke though. People really are secretly breaking their stuff. But why?