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  • How do a brand’s values influence our spending habits?
    Tech Insider (2015) ©
Science

Give a shit! The science of brand values

There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.