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  • How has the festival of colours gone global?
  • How has the festival of colours gone global?
    Modes Rodríguez, Creative Commons (2015) ©
CASE STUDY

Holi: from Hindu festival to hipster following

In 2014, Utah saw 70,000 people come together to revel in the two-day Hindu festival of colours known as Holi. With a crowd that was more Mormon than Hindu, the occasion highlighted how the religious event has been embraced by people of all backgrounds. How has Holi gone hipster?

Location Global / Southern Asia

Scope
In 2014, 70,000 people descended on Spanish Fork, Utah to take part in the two-day Hindu festival of colours known as Holi. Yet the fact that the majority of participants were Mormons rather than Hindus demonstrated how the occasion has evolved beyond its religious roots. [1] How has Holi gone hipster, and global?

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