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  • How does food imagery affect our appetites?
  • How does food imagery affect our appetites?
    Garry Knight, Creative Commons (2015) ©
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Food porn! The science of visual hunger

From Bake Off’s beautiful buns to Instagram foodies posting pictures of their plates – digitally enhanced images of divine-looking dishes are everywhere. Professor Charles Spence, who studies visual hunger, explains to Canvas8 how these images affect our appetites.

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New technologies are resulting in people’s increasing exposure to digital food images. From Bake Off’s beautiful buns and Nigella’s cream cakes to Instagram foodies posting pictures of their plates, these images – digitally enhanced images of divine-looking dishes are everywhere.

A camera is as central to a dining experience as a fork, and these images are so prevalent – there are more than 178 million photos tagged #food on Instagram – that chefs are even designing food with photography in mind. After all, a great shot on Instagram can cause reservations to spike. Mexican restaurant El Burro ...

Canvas8

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