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  • Sweating has never looked so sexy
  • Sweating has never looked so sexy
    plantronicsgermany, Creative Commons (2013) ©
CASE STUDY

Sweat Cosmetics: make-up that’s made to sweat in

Femininity and fitness are increasingly regular bedfellows. From gym classes where heels are compulsory to Victoria’s Secret workout garb, feeling sexy while you sweat has never been easier. Sweat Cosmetics is a make-up line for women who want to wear make-up while they keep fit, too.