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  • Can customised offers boost brand loyalty?
  • Can customised offers boost brand loyalty?
    Waitrose (2015) ©
CASE STUDY

Waitrose Pick Your Own Offers: designing your own discounts

The UK’s supermarkets are at war. With each chain jostling for space in a market predicted to be worth £203 billion by 2019, Waitrose’s Pick Your Own Offers scheme aims to grow the brand’s share with customisable discounts. But is it enough to win the battle for supermarket loyalty?