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  • Mayday gives customer service a friendly face
  • Mayday gives customer service a friendly face
    Howard County Library System, Creative Commons (2015) ©

Amazon Mayday: saving customer service

When it comes to good customer service, it’s all about convenience. Yet nothing beats an old-fashioned face-to-face chat when you’re in a bit of trouble. With increasingly busy customers demanding a flawless, rapid service experience, can Amazon step up to the challenge with its Mayday button?

Location Global / North America

Whether you’ve dropped your phone down the toilet or you simply can’t find the power button on your latest gadget, at some point we all have to face up to the tedious process of contacting customer service. But does it have to be so painful considering how easy it is to communicate with people just about anywhere around the globe?

Amazon has come to the rescue with the Mayday button, which connects Kindle Fire HDX tablet owners to a customer service representative via webcam. By providing face-to-face interaction with human beings, can Amazon deliver better customer service ...



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