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  • Mayday gives customer service a friendly face
  • Mayday gives customer service a friendly face
    Howard County Library System, Creative Commons (2015) ©
CASE STUDY

Amazon Mayday: saving customer service

When it comes to good customer service, it’s all about convenience. Yet nothing beats an old-fashioned face-to-face chat when you’re in a bit of trouble. With increasingly busy customers demanding a flawless, rapid service experience, can Amazon step up to the challenge with its Mayday button?