Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Hitching a ride on the back of a bike is a Dutch custom
  • Hitching a ride on the back of a bike is a Dutch custom
    Marc van Woudenberg, Creative Commons (2011) ©

Yellow Backie: Visit Amsterdam on the back of a local’s bike

For Amsterdam’s five million annual visitors, getting around the city can be tricky. But with more bikes than people, rental service Yellow Bike is hoping Amsterdam’s cyclists can share some local knowledge – and their mode of transport – with a tourist by inviting them to hitch a ride.

Location Netherlands

In tourist hotspot Amsterdam there is a never-ending array of local sites and books that promise an unforgettable time in the city. From Tours By Locals to Like A Local to I Amsterdam, the desire to seek out authentic experiences and native culture is often blurred with cheesy commercial intentions – and people know it.

Amsterdam’s 811,000 citizens are outnumbered by 881,000 bicycles, and for its five million or so annual visitors, moving around the city can be a difficult task. [1][2] Rental company Yellow Bike is ...



  • A travel guide tailored to you A travel guide tailored to you

    Figuring out what you should visit in a new city can be tricky. And while online recommendation sites are numerous, sometimes it can be overwhelming figuring out which ones are worth reading. DELI intends to fix this by creating a travel guide that’s tailored to who you are.

  • Article image Are we all digital cosmopolitans?

    Gone are the days where intrepid travellers would touch down on foreign soil without having any clue how to get around. In today's hyperconnected world, travellers are able to thoroughly research, itemise and plan their holidays on a level that's never before been possible.

  • Airbnb connects tourists with locals Airbnb connects tourists with locals

    You've booked a room through Airbnb, but what do you do when you get there? The room sharing platform is testing a new feature called 'Local Companion', a concierge service that connects you to locals at your destination, who can tell you where's hot and what's pop. 

  • Article image Holidays without the sun, sand and sea

    The stereotypical image of a holiday masks a much larger variety of desires, states of mind, emotions and personal interests. How much do we still identify with white sands and blue sea?