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  • Has giving become fashionable?
  • Has giving become fashionable?
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Snapshot

A sector snapshot of citizenship

What is radical transparency? Has giving become fashionable? How are social networks changing how we care? And how should brands talk about values?

Location Global

With 2.4 million videos posted on Facebook in support of ALS last year, it seems the world is adapting to a social environment where peer pressure and pro-social behaviour are creating a new hybrid of positive peer pressure. Values are going viral.

Meanwhile, a slew of apps are threatening to expose the gaps between what companies claim and what they really do – part of a growing desire for transparency. But will people use them? 

As more brands face the opportunity of connecting with consumers around values, new research suggests that the way it’s communicated is crucial to its ...

Canvas8

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