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  • The fridge is always open in America
  • The fridge is always open in America
    Rishi Bandopadhay, Creative Commons (2013) ©
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How snacking is taking over the US one bite at a time

More calories were consumed in snacks during the 2015 Super Bowl than at Thanksgiving dinner in 2014. Snacking in the US is at an all-time high, with 91% doing it daily. So why is the 'little and often' habit replacing traditional meals? And what does the average American really want from a snack?

Location United States

Scope
Have you ever heard of Snackwave? It’s an internet-based pseudo-feminist movement centred around – you guessed it – snack food. “Snackwave is a term we’ve coined to describe the internet phenomenon of young women and teenage girls expressing an obsession with snack food,” write Snackwave pioneers Hazel Cills and Gabrielle Noone. [1] It’s a pizza-print t-shirt, a selfie with your Ben & Jerry’s or Jennifer Lawrence announcing that she’d really love a burger whilst making her way down the red carpet.

And actually, Snackwave couldn’t have come at a better time – snacking is taking ...

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