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  • After exercise, people are choosing bottled water over sugary alternatives
  • After exercise, people are choosing bottled water over sugary alternatives
    Hauptillusionator, Creative Commons (2013) ©
REPORT

Are Brits really drinking healthy?

Over 80% of UK adults agree that looking after their health is important and almost 50% will pay more for a low calorie drink. But we are a contradictory nation; sugary cola represents over half of all pop drunk. When and why are people choosing to drink healthy over swigging down a sugar hit?

Location United Kingdom

Scope
It seems Brits are getting healthy. Gym memberships are up, and every week close to two million people are spending at least 30 minutes jogging to keep fit. The numbers of runners went up 75,000 in the last six months of 2013 alone. [1]

And after all this exercise, people are choosing bottled water over sugary alternatives (as a nation we now drink more bottled water than fruit juice, wine or spirits) as people want hydration without the calories. [2]

But this isn’t the full picture. Good intentions aside, ...

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