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  • How has humble H20 become Brits soft drink of choice?
  • How has humble H20 become Brits soft drink of choice?
    Kam Gan (2007) ©
REPORT

Why are Brits drinking so much water?

From the gym bunny clutching her mineral water to the secret lemonade obsessive, Brits love their soft drinks. The market is massive; it’s valued at £15.6 billion in the UK alone. The first in a two-part series looks at our thirst for pure H20 and why we are keen on swigging premium drinks.