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  • How has humble H20 become Brits soft drink of choice?
  • How has humble H20 become Brits soft drink of choice?
    Kam Gan (2007) ©
REPORT

Why are Brits drinking so much water?

From the gym bunny clutching her mineral water to the secret lemonade obsessive, Brits love their soft drinks. The market is massive; it’s valued at £15.6 billion in the UK alone. The first in a two-part series looks at our thirst for pure H20 and why we are keen on swigging premium drinks.

Location United Kingdom

Scope
From the gym bunny clutching her mineral water to the secret lemonade obsessive, Brits love their soft drinks and choice is ever increasing. The industry has enjoyed the highest volume increase of any FMCG category – rising by an impressive 10% year on year – whilst the market is valued at £15.6 billion. And the fact that people are going to corner shops for their soft drinks is evidence of an on-the-go lifestyle. [1][2]

In the first of a two-part report, we go beyond the numbers and look at why people are choosing premium softies, ...

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