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  • Confession Bear is just one part of popular meme macro series Advice Animals
  • Confession Bear is just one part of popular meme macro series Advice Animals.
    Confession Bear (2013) ©
CASE STUDY

Digital disclosure: the bear that makes people share

The internet 'meme' is a culmination of sharing, interaction and visuals, opening new communication channels between internet users. But how can brands gain access to these channels?