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  • Confession Bear is just one part of popular meme macro series Advice Animals
  • Confession Bear is just one part of popular meme macro series Advice Animals.
    Confession Bear (2013) ©
CASE STUDY

Digital disclosure: the bear that makes people share

The internet 'meme' is a culmination of sharing, interaction and visuals, opening new communication channels between internet users. But how can brands gain access to these channels?

Location Global

Scope
Sites like Reddit and 4chan have become increasingly prominent in recent years, propelled upwards with the rise of an anonymity-ridden internet culture. Amid NSFW images and an influx of online slang, the internet 'meme' holds its own corner of these virtual realms: a culmination of sharing, interaction and visuals.

One of the most prolific and popular memes is the Advice Animals macro series, and more specifically, Confession Bear; an image of a downtrodden-looking Sun bear, captioned with a confession – anything from "I always check the tissue after I blow my nose" to "I watch Here Comes Honey ...

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