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Getting Around
United Kingdom
Consumer anthropology
purpose-led business
storytelling
culture
LocationNewcastle upon Tyne, United Kingdom
Local time
Cultural InsiderJenny Cusack

Award-winning writer, trend forecaster and brand storyteller.

Jenny is a Gold award-winning writer, trend forecaster and strategist specialising in brand storytelling. Her services include brand discovery, formation and strategy, content auditing, content strategy, copywriting, and top-line insights for C-suite level decision makers. She has worked for media companies globally ideating the future of trusted journalism and story formats, such as the NY Times and FT, and in development project backed by Nike Inc, where she worked with Fuseproject to pivot business supply and value chains to benefit women and girls. Jenny is also a published poet and journalist, with works featuring in Dazed & Confused, BBC Futures, and Flaunt magazine in LA.
Recent workChris Moon: Reverie
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How is inflation impacting people’s transport choices?
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How Northern women are rebuilding post-COVID-19
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