How Northern women are rebuilding post-COVID-19
REPORT
6 Jul 2021
How Northern women are rebuilding post-COVID-19

The COVID-19 pandemic has had an uneven impact on Britons’ livelihoods, with women in the North of England among the hardest hit. As brands plot their paths out of the crisis, how can they acknowledge the challenges these women have faced and help them build a more equitable future?

Jane Walton

Jane Walton is a West Yorkshire-based social entrepreneur, mentor, teacher, and the chair of educational policy for the Federation for Small Business. She works with a wide range of women and children in Yorkshire and beyond. Her work has influenced public policy in the arenas of entrepreneurship and work.

Simone Roche

Simone Roche is the CEO and founder of Northern Power Women, whose mission is to connect and engage with people about gender equality in the North. She was awarded an MBE in the 2018 Queen’s Birthday Honours for services to gender equality in the north of England.

Joanna Feeley

Joanna Feeley is the CEO and founder of Trend Bible, a trend forecasting company based in Newcastle upon Tyne that employs best-in-class futurists from around the world. She is a chair of the Baltic Contemporary Visual Arts Trading Board and non-executive director of NE1, Newcastle’s business improvement district, whose mission is to ensure the city can compete economically with major cities across Europe. She was previously the head of trends at Tesco.

Jenny Cusack

Jenny is a Gold award-winning writer, trend forecaster and strategist specialising in brand storytelling. Her services include brand discovery, formation and strategy, content auditing, content strategy, copywriting, and top-line insights for C-suite level decision makers.

She has worked for media companies globally ideating the future of trusted journalism and story formats, such as the NY Times and FT, and in development project backed by Nike Inc, where she worked with Fuseproject to pivot business supply and value chains to benefit women and girls.

Jenny is also a published poet and journalist, with works featuring in Dazed & Confused, BBC Futures, and Flaunt magazine in LA.