Consumer insights
Shopper psychology
Consumer/shopper segmentation
LocationOsaka, Japan
Sector ExpertHiroko Yamano

Experienced market research consultant with tenures at several international companies

Hiroko Yamano is a freelance market research consultant with over 25 years of business experience in multiple international companies. She has been manager of consumer knowledge at P&G, senior manager of insights at Johnson & Johnson, head of consumer insights at Unilever, and leader of consumer insights for Estée Lauder in Japan. She has led several research projects and developed consumer-centric business strategies and tactics. Yamano is now a freelance consultant on marketing research, brand strategy, and local market and consumer insights, particularly in FMCG and beauty categories.
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