Do people care about beauty trends? Where can brands drive diversity? Are self-care rituals going to accelerate amid socio-political turmoil? In the 2024 Beauty Expert Outlook, three industry leaders explore sensory self-care and why multipurpose products will be coveted in the year ahead.
Anita Bhagwandas is a multi-award-winning freelance journalist, broadcaster, and brand consultant based in London. She’s a beauty columnist at The Guardian’s Saturday magazine, beauty director at Condé Nast Traveller, and writes for several titles, including Glamour, Allure, and Stylist. Her debut book, Ugly: Giving Us Back Our Beauty Standards, was published in February 2023.
Hiroko Yamano is a freelance market research consultant with over 25 years of business experience in multiple international companies. She has been manager of consumer knowledge at P&G, senior manager of insights at Johnson & Johnson, head of consumer insights at Unilever, and leader of consumer insights for Estée Lauder in Japan. She has led several research projects and developed consumer-centric business strategies and tactics. Yamano is now a freelance consultant on marketing research, brand strategy, and local market and consumer insights, particularly in FMCG and beauty categories.
Kayla A. Greaves is an award-winning journalist, beauty expert, consultant, and speaker with over a decade of media experience. She was previously the executive beauty editor at InStyle and has held positions at Bustle and The Huffington Post. Greaves has interviewed the likes of Pharrell, Gigi Hadid, Jennifer Lopez, Naomi Campbell, Halle Berry, and many more stars. She has also starred in brand campaigns for SheaMoisture, Ulta, and T.J.Maxx. She has consulted for various businesses under the Unilever, Procter & Gamble, and Estee Lauder Companies portfolios. From 2019 to 2022, she worked with Dove and Harvard University as an expert advisor to publish the Real Cost of Beauty Ideals study.
Leah Sinclair is a commissioning editor at Canvas8 and freelance journalist whose bylines include Stylist Magazine, Grazia, Evening Standard, and more. She can usually be found binge-watching a new TV show or bar-hopping in London with a margarita in hand – on the rocks, of course.