Beauty Sector Snapshot: September 2023
20 Sep 2023
Beauty Sector Snapshot: September 2023

What’s behind the emergence of hyper-bespoke beauty? How are increasingly diverse hair products pushing against outdated Eurocentric ideals? Are dupes changing beauty consumers’ understanding of quality? And is feeling good becoming more important than chasing perfection?

Anita Bhagwandas

Anita Bhagwandas is a multi-award-winning freelance journalist, broadcaster and brand consultant based in London. She's a beauty columnist for The Guardian's Saturday magazine, beauty director at Condé Nast Traveller, and writes for several titles, including Glamour, Allure, Stylist, and many more. She has just written her debut non-fiction book, UGLY.

Hiroko Yamano

Hiroko Yamano is a freelance market research consultant with over 25 years of business experience in multiple international companies. She has been manager of consumer knowledge at P&G, senior manager of insights at Johnson & Johnson, head of consumer insights at Unilever, and leader of consumer insights for Estée Lauder in Japan. She has led several research projects and developed consumer-centric business strategies and tactics. Yamano is now a freelance consultant on marketing research, brand strategy, and local market and consumer insights, particularly in FMCG and beauty categories.

Kayla Greaves

Kayla A. Greaves is an award-winning journalist, beauty expert, consultant, and speaker with over a decade of media experience. She was previously the executive beauty editor at InStyle and has held positions at Bustle and The Huffington Post. Greaves has interviewed the likes of Pharrell, Gigi Hadid, Jennifer Lopez, Naomi Campbell, Halle Berry, and many more stars. She has also starred in brand campaigns for SheaMoisture, Ulta, and T.J.Maxx. She has consulted for various businesses under the Unilever, Procter & Gamble, and Estee Lauder Companies portfolios. From 2019 to 2022, she worked with Dove and Harvard University as an expert advisor to publish the Real Cost of Beauty Ideals study.

Anastasiia Fedorova

Anastasiia Fedorova is a senior insights editor at Canvas8. A writer, curator and cultural strategist, she specialises in art, fashion, design, technology and visual culture. Her personal work explores sexuality, identity and queer communities while interrogating our place in a world shaped by rapidly changing technologies. As an avid sci-fi fan since teenage years, she is always interested in thinking about multiple and diverse futures.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.

Alex Strang

Alex Strang is a senior insight editor at Canvas8 who used to be in a punk band that was signed, shaped, and spat out. He enjoys using his experience of being the product to help brands understand how to sell theirs. After studying philosophy and critical theory, he found his feet in the market research world and has been over-analysing consumer behaviour ever since, including his own. He can usually be found playing board games, watching Seinfeld, or trying too hard to make his daughter laugh.