Health insurance plans are confusing for Americans – just 14% of those with private health coverage have an understanding of the most basic insurance concepts. Oscar is disrupting the industry and appealing to digital natives by running a health insurer like a start-up. But how?

Although 72% of US internet users search for health info online, just 12% can adequately evaluate what they find. Canvas8 spoke with Amy Armstrong-Heimsoth and Melissa Johnson, co-authors of research about a health literacy programme, to learn how people can improve their Googling.

Young adults are not engaged with insurance, and that’s not surprising given that only 34% of Gen Y customers have had positive experiences with their insurer. So how can these companies better engage their young clientele? And what do Gen Yers expect when they purchase a policy?

Boomers are redefining what it means to be old. Not content with fading into the background, they’re healthier than past generations and splashing out on leisure. Insurance firm Humana aims to appeal to this mentality, reminding Boomers of all the opportunities prolonged health can bring them.