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  • Apple’s YouTube sessions boost shopper connection
  • Apple’s YouTube sessions boost shopper connection
    Ekaterina Bolovtsova (2020) ©
SIGNAL

Apple’s YouTube sessions boost shopper connection

Even with stores reopening, people continue to head online for retailtainment experiences. Apple’s popular in-store event 'Today at Apple' moved online during the pandemic. Its launch on YouTube will see the series reach a wider audience, curating a fan community online.

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