As a result of the pandemic, the travel industry is introducing new ways for people to travel and feel safe. Airbnb implemented 100 changes in May 2021 to adapt its platform to fit customers who are tethered by work but still want to travel to new places and stay for longer once there.

Airbnb has introduced online experiences for neurodiverse guests. Created by experts within the neurodiverse community, these experiences come at a time when people are looking to brands to widen their understanding of what it means to be inclusive.

With digital channels offering them increased access to their heroes, casual supporters and ‘stans’ alike are embracing novel ways of showing their devotion to celebs and sports teams. How are these passionate individuals forging new cultural tribes and changing expectations of fan interactions?

Sports fandom is changing as people pursue closer connections with athletes online and stream highlights rather than watching live. But how are these shifts impacting the ultimate appointment sports event – the Olympics? What exactly do fans want to see from brands around the Games?