As people demand more recognition of menstrual health, a growing number of companies are taking steps to normalise periods at work, such as by introducing menstrual leave policies. To complement this, Flo has collaborated with Slack to create period-themed statuses and emojis.

Healthcare needs for the LGBTQ+ community have been largely overlooked in the US. Folx, a company that provides plans, advice, and information, is one of a new breed of healthcare services that are using digital platforms to address the needs of marginalized communities.

Moody Month is an app and online community that helps women track and understand their hormones and moods. Going beyond ‘femtech’ and conversations around period-tracking and fertility, it offers a more holistic approach, taking into consideration factors like the weather and the moon.

Brands tend to tiptoe around the word ‘pubic’, almost like it's a swear word, instead using terms such as ‘bikini’ or ‘intimate wash’ to describe the use of their products. Venus is getting frank with its Pubic line, accompanied by a campaign that encourages women to #SayPubic.