The period emoji has finally arrived thanks to the efforts of Plan International UK, a non-profit children's rights organisation. People are calling for the destigmatisation of menstruation, with the recent extension of the worlds digital vocabulary marking a wider push for gender parity.

ModiBodi’s progressive campaign 'The New Way to Period' continues the brand’s crusade to normalise and change the conversation around periods. Stigma around periods remains, and brands that cater to female health can help break down barriers by showing women’s real experiences on-screen.

Moody Month is an app and online community that helps women track and understand their hormones and moods. Going beyond ‘femtech’ and conversations around period-tracking and fertility, it offers a more holistic approach, taking into consideration factors like the weather and the moon.

The US education system is failing to teach young women and men the basics of menstruation, so brands are stepping in to fill the gap. What are period-advocacy brands and their products doing to fight the stigma and teach young women about their reproductive health?