As people wise up to greenwashing marketing tactics, they’re seeking clear, accurate information they can trust. Women’s magazine Allure has pledged to stop using sustainability buzzwords, serving as an example for other publishers to broaden people’s eco-literacy and deliver honest reporting.

When looking for beauty products to buy, people search for sustainable, cruelty-free, and natural ingredients. And while French shoppers are prioritising ‘naturalness’ above other criteria, research suggests that they may not be entirely sure what that means.

The UK has become the first nation to declare a ‘climate emergency’, but will raising an alarmist tone inspire action? Canvas8 spoke to Dr. Ezra Markowitz, a professor at the University of Massachusetts Amherst, to learn how different types of eco messaging influence people’s behaviours.

Consumers’ changing priorities are forcing luxury brands to take stock of their impact, and display sustainable credentials. The Butterfly Mark is awarded by Positive Luxury to brands that meet sustainable and ethical criteria.