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  • Eco-conscious shoppers are swayed by 'green' buzzwords
  • Eco-conscious shoppers are swayed by 'green' buzzwords
    Gustavo Fring (2020) ©
SIGNAL

Eco-conscious shoppers are swayed by 'green' buzzwords

As sustainability becomes an increasingly important factor in decision-making for many shoppers, more brands are leaning into buzzwords like ‘green’ and ‘compostable’. But the definitions of these terms remain cloudy, meaning many people are falling prey to greenwashing.

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