Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.

Above going to restaurants, seeing friends, or shopping, the thing Americans miss the most during lockdown is physical touch. COVID-19 has shifted our relationships with ourselves and others, and as intimacy is reframed, there’s room for brands to support people who crave deep connections.

Whether it’s living vicariously through Normal People or counting down the days until a physical reunion, COVID-19 has forced us into a no-touch climate and we’re mourning the lack of skin-to-skin contact. Canvas8 spoke to three experts to explore what a post-touch world could look like.

Lockdown forced many couples in the UK to spend almost all of their time together, causing some to get closer while others barely constrained their tensions. As WFH life looks set to continue in 2021, how can brands help them resolve problems and restore a sense of spontaneity and intimacy?