Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Gen Zers are faking mirror selfies to feign authenticity
  • Gen Zers are faking mirror selfies to feign authenticity
    @emilisindlev | Instagram (2020) ©
SIGNAL

Gen Zers are faking mirror selfies to feign authenticity

The mirror selfie, that ubiquitous social media post, is not what it seems. A TikToker has revealed that the pose is often created using two cameras and no mirror at all. ‘Realness’ may be a form of cultural capital online, but people are open to using artificial means to create visual ‘authenticity’.

Canvas8

Related

  • Article image

    How Gen Z hypebeasts are shaping shopping

    Gen Z hypebeasts have been a driving force behind the popularity of ‘buy now, pay later’ schemes and luxury mystery boxes. But why exactly are these services so appealing to the young and affluent? And how can brands adapt their offerings to attract these shoppers in a crowded online marketplace?

  • TikTok backlash points to toxic female jealousy trope

    TikTok backlash points to toxic female jealousy trope

    A TikTok trend called 'Why girls hate me' seeks to empower women who feel discriminated against because of their attractiveness. But it has also highlighted prevailing beauty ideals and underscored people’s continuing desire to do away with unconscious biases around physical appearances.

  • American Eagle gets authentic in Gen Z-led ad

    American Eagle gets authentic in Gen Z-led ad

    Riding on TikTok’s popularity, American Eagle has released a denim campaign that takes cues from the social platform. It's directed at and made by Gen Zers, recognizing how members of this cohort value authentic displays of creativity rather than polished brand content.

  • Article image

    2020 Generational Snapshot of Gen Z

    How are young people balancing their bleak world-view with a distinct sense of humour? Why do values-led Zers sometimes shop unethically? What steps are they taking to safeguard their increased usage of tech? And how will their attitudes to health be shaped by COVID-19?