Swapping out the supermarket stroll for an online scroll, more Britons are planning on doing their Christmas food shop online in 2020. With a particularly fraught festive period on the horizon, delivery solutions catering to consumers' expectations around reliability and support will be essential.

The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.

The reintroduction of lockdown measures in the UK left many people unsure of how Christmas would pan out and whether they’d be able to see their families. Canvas8 polled 1,000 Britons and spoke to nine people to find out how they expect to prepare for and celebrate the festive season in 2020.

According to Tesco’s Christmas campaign, there's no naughty list in 2020. Its lighthearted message – that, after the year we’ve had, everyone deserves a bit of Christmas indulgence – is likely to hit home and align with people’s desires for fun and festivity at the end of a challenging year.