The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.
Adam Hadley is the founder and chief executive of QuantSpark, a data science firm that builds predictive models for retailers. Its clients include Sainsbury’s, Argos, Selfridges, and TM Lewin.
Bridey Lipscombe is the co-founder of Cult LDN, a creative agency. In 2019, it created the largest ever Christmas campaign for hair tools company GHD.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
As COVID-19 lockdown measures have forced more people to rely on e-commerce, delivery channels have faced fresh challenges. Canvas8 spoke to Ken Allen, the author of Radical Simplicity, to understand how the pandemic could impact online shopping both in the short term and long term.
Shuttered for months during lockdown, supermarkets, fast fashion outlets, and all manner of retailers across the UK are set to reopen in the summer. But are people ready to return to the high street? Canvas8 spoke to eight Britons to find out how they feel about shopping post-pandemic.
During lockdown, e-commerce has experienced a boom, with people going online to buy everything from essentials to cars. For some, 'buy now, pay later' loans have offered a short-term lifeline that's easy on the wallet, but there’s a need to educate customers around the risks involved.
With many people at home pining for life pre-COVID-19, several luxury fashion brands are digging through their archives and taking a trip down memory lane by republishing old campaigns. With people’s social lives largely put on hold, they’re turning to memories for comfort and fun.