Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Sainsbury's subtly nods to the uncertainty of Xmas 2020
  • Sainsbury's subtly nods to the uncertainty of Xmas 2020
    Sainsbury’s | YouTube (2020) ©
SIGNAL

Sainsbury's subtly nods to the uncertainty of Xmas 2020

Sainsbury’s is dreaming of a back-to-basics Christmas. The supermarket has dropped an ad made with grainy home-video footage to highlight the simple joy of holiday family time. As COVID-19 threatens to disrupt long-held traditions, the advert’s authentic, unflashy tone is striking a chord. 

Canvas8

Related

  • M&S digital-first Xmas ad lures ‘scrolling shoppers’ M&S digital-first Xmas ad lures ‘scrolling shoppers’

    With online shopping set to reign supreme for Christmas 2020, Marks & Spencer is switching up its festive campaign, swapping the traditional TV advert for a digitally focused one. The shift speaks to a desire from consumers to see more tactful approaches to holiday advertising in the pandemic.

  • Christmas shoppers are getting the bauble rolling Christmas shoppers are getting the bauble rolling

    Christmas shopping has started early in the UK as people look to get the ball rolling on what is likely to be the most disrupted of celebrations in recent memory. With people unsure whether they can see their family or afford their usual splurge, Christmas is already high on the agenda.

  • Article image Could COVID-19 cancel Christmas?

    The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.

  • Article image Can the Christmas spirit survive a pandemic?

    The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?