Gardening company Miracle-Gro have launched a line of customised plant-care tech for the #PlantParenthood trend. Largely driven by instability in Gen Y lives, the concept is leading to a rise in apartment-based plant care and new demands on the gardening industry.

Sales of tabletop games and jigsaw puzzles are soaring in both the US and UK amid widespread COVID-19 lockdowns. While self-isolation has no doubt given rise to this growth, it’s also part of a wider shift whereby adults are finding solace in the pursuit of play and creativity.

Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?

From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.