COVID-19 has hit the travel and hospitality sector harder than most others, with event venues forced to postpone bookings, airlines grounding fleets, and restaurants banning sit-in service. As people re-explore their leisure options post-lockdown, what will they expect from brands in this space?

As COVID-19 brings new meaning to the concepts of ‘isolation’ and ‘emptiness’, rural destinations are using remote locales as a selling point. With people feeling cautious about traveling far and seeking assurance over adventure, stripped-back seclusion could become a marker of travel luxury.

If you're spending lockdown dreaming of lazing on a beach, escaping to the wilderness, or indulging in a stay at a swish hotel, you're not alone. People may not know when travel restrictions in the US will ease, but the positive feelings of anticipation have them planning vacations for the future.

The pickup truck is a classic symbol of Americana and despite increasing interest in eco-friendly vehicles, it is still king of the road in the US. With the 2020 Gladiator, based on its iconic Wrangler model, Jeep is hoping to appeal to adventurous drivers for whom a regular car just won’t do.