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  • Budweiser donates airtime and cash to show solidarity
  • Budweiser donates airtime and cash to show solidarity
    Linus Mimietz (2020) ©
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Budweiser donates airtime and cash to show solidarity

Budweiser has repurposed its sports and entertainment budgets and turned them into a donation to the American Red Cross. As the effects of COVID-19 force people to rethink their priorities, brands are winning fans for reflecting the overriding mood of wanting to help people in need.

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