The 2016 EU referendum shone a light on the social, cultural, and political divides in the UK, challenging the notion of a unified British identity. We explore the polarisation of Brexit tribes and consider how brands can appeal to both Leavers and Remainers.

People passing through Westminster Tube station are being greeted by a ‘jungle’ representing the UK's political landscape. The installation, created by News UK, acknowledges many Britons’ confusion about current affairs in a playful way while highlighting the company’s trustworthiness.

Young people may be thought of as champions of progressive politics, but a quarter of young voters in the UK think democracy is a bad way to run the country. As Brexit fatigue sets in, many young Britons are looking for the state to provide more certainty and security.

Though Britain’s high streets may be haunted by a general air of malaise, bakery chain Greggs is bucking the trend. By innovating its product line while staying true to its roots, it’s keeping both new and old customers satisfied, becoming the nation’s favourite dining brand in the process.